Tuesday, 21 November 2017

MARIO SORRENTI - FASHION PHOTOGRAPHER

Related image


MARIO SORRENTI 

Below is a photoshoot displayed in British Vogue for the March 2012 issue. It is called 'Beautiful Strangers' and the opening image is labelled "Resonating with the spirit of the early Nineties avant garden, designers are once again in thrall to experimentation. Concepts fly high, lines are asymmetric and designs beautify both mind and body." 


 The task of researching this particular shoot is that it is so abstract and different and the clothing embraces movement so it is involved with the consistent theme of 'ACTIVE' which is something I have been focusing on for the last month or so. Another reason behind the task, was to investigate the photographer, looking at his previous work and finding information about his life and success as a fashion photographer. 



Mario Sorrenti, the Italian photographer, born in 1971, is a well respected fashion photographer. His career launched after photographing the iconic 'Obsession' Calvin Klien campaign, starring his then girlfriend, Kate Moss. Kate Moss posed nude for these shots, and they stirred some contraversy. She was labelled a "paper-thin figure" and "a reflective of the 'Heroine Chic' movement." It's this sort of controversy that cements such an iconic photographer in the fashion photography industry.  

In 2012, not only did he shoot "Beautiful Strangers" for Vogue, Sorrenti also shot for numerous publications, from Vanity Fair to the New York Times and his advertising clients include the likes of Kenzo and Chanel. 

Sorrenti has been on the 'Business of Fashion 500 People Shaping the Global Fashion Industry' since the database began back in 2012 and he is famous for this "sexually charged editorial work" which has been published across multiple magazines such as American and Italian Vogue and Harpers Bazaar. I personally feel he is the type of photographer that enjoys contraversy and thrives on the idea of doing things out of the ordinary. He has previously said:


I feel that this openness to life in general is what encourages the amazing photography that he creates. 



THANK YOU 

CLAYTON EVANS

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Monday, 20 November 2017

PAT BUTCHER - STYLE ICON




The fictional soap character Pat Butcher is the new Kim Kardashian. 


The unlikely fashion icon, Pat Butcher no longer graces our television, however her influence has lived on now and, you never know, could have been one of the triggers behind this huge trend that is the overdramatic earring.  


Whilst looking around high street stores, I can't help but notice the obsession with the huge, dramatic earrings. I personally think that they look so cool and really showcase the shift from the minimalism trend to the maximalism trend. The earrings are colourful, bold and in every shape you could possibly imagine. They are a trend that may be scary to people, but I don't think I've seen one person that hasn't been able to pull off them off. 










These statement earrings have become such a trend that many high street stores are now jumping on the bandwagon. From Topshop to Zara. Osman Ahmed, a writer for Business of Fashion, labeled the earrings 'Generation Selfie's Favourite Trend' and goes on to discuss how the trend has newly been introduced after the trend peaked in the 80s. Maybe Pat Butcher was the type of  women that was stuck in her youth and thats why she loved her dramatic earrings so much haha. 









THANK YOU 

CLAYTON EVANS




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Sunday, 19 November 2017

I AM NOT YOUR GAY BEST FRIEND



It is only recently that I let my close friends and family know that I was gay. Most of them had figured it out already, and those that didn't... Well I'm starting to question their intelligence a little bit. However, all jokes aside, it was still a very big moment for me and something that had my heart pumping at a million miles an hour. I'm not in any sort of way, attempting to get sympathy. Being gay does not require sympathy. I don't need to be felt sorry for. Despite this, there is one thing in particular about being gay that, to put it bluntly, really pisses me off. 

I was so shocked after coming out, at the amount of people that will come up to you, normally heavily intoxicated on a night out, and say "You can be my gay best friend." 

Sorry, what? 

First of all, I think its quite a degrading label, like you are some sort of accessory. When an actual friend calls you this, its different. Because I'm actually their friend because I'm a decent human being, not just because I'm gay. 

What are the requirements of a gay best friend?   

Is it that we have to pick out your outfits? Help you with boy drama?

Why would you want to be friends with someone only based on their sexuality. Hate to break it to you, but not all gay people are eccentric bundles of fun. Not all gay people meet that criteria. 

It's really not the end of the world, and it isn't something that I would ever kick up a huge fuss about. In fact, often its a good indicator for me, of who to avoid and not develop friendships with. Maybe its something that irritates me, rather than angers me. 

However, when you actually sit and think about it and put it into context it can be so offensive. 


Would you say something similar to someone of a different race?
"You can be my asian best friend"


Different religion? 

"You can be my jewish best friend"

Different nationality? 
"You can be my Indian best friend" 


No. You wouldn't. Because that is INCREDIBLY offensive. 


I think a lot of people dont really think about it. I am aware that most of the time its coming from no place of malice. However, I think that people should get educated and think about what they are actually saying. 

I am not willing to be anyones gay accessory. 


THANK-YOU 

CLAYTON EVANS





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Sunday, 12 November 2017

THE PINK REBELLION


The colour pink is one that is so often associated with romance, florals and frills. The colour associates with innocence, femininity and perfection.

As part of my course, a project was set to take a colour, research it, and think of some kind of concept/idea behind the colour. I have found, through my research, that many women are rebelling against this stereotype linked to the colour pink. The colour has been almost sexualised and is now a symbol of feminism. Therefore when creating a low fi photoshoot, we wanted the images to scream powerful woman. 

The idea of the project was to see how words can change the meaning behind an image. We had to create an advertisement/campaign an album cover and a news article. 




ADVERT/CAMPAIGN:  
When adding text to the image I wanted to try and experiment and think completely out of the box. I looked at the photograph and tried to think of a theme, product or idea that would be completely opposite to an initial thought. The idea of a florist popped into my head and this was the result.  



ALBUM: 
When I first looked at this photograph, before adding text, I thought it looked like a make-up campaign for a brand such as Urban Decay. This was probably because the focus point of the image is the eyes, therefore it could be a campaign for a new eyeshadow palette. Despite this I decided to look a bit further and edited it to look like an album cover. I tried to make it look like a pop artist cover by increasing the brightness and boldness of the image. 



ARTICLE: 
I feel as though the article title and subtitle is very relevant today. Children are growing up way too fast. Maybe due to the exposure to social media, or the music that this generation is growing up with, which is full of drugs, alcohol and sexual references. 
































I did really enjoy this project. I found that it got me motivated and my creative mind ran away with me a little bit. However looking back at the project now that I started back at the beginning of October, I feel as though we maybe could have gone about things in a different way. Feminism is a movement and I don't feel as though it always seems to be thrust in your face like the images above. I feel as though the message could have been represented more subtly to create a bigger and more dramatic impact. 


THANK YOU 

CLAYTON EVANS




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Saturday, 4 November 2017

Are you FUR real?




I noticed an article about how millennials could be the newest target consumers to bring back fur. I just don't think that it is the case. As it states in the article, we as a generation, are a lot more conscious of how things are made and where things come from, so why would we support and enable the fur trade? 

Celebrities have such a huge influence, and the fact that many wear real fur, is dangerous and damaging. I wouldn't describe myself as an animal activist or anything like that, however I wouldn't like the thought of wearing the skin of a defenceless animal. 

People of my age are fearful. Many people would not wear real fur out of fear. Fear of being judged by the thousands of people on social media with strong opinions on animal cruelty. This, in my opinion is one of the main reasons why I can't see the fur trade being enhanced by millennials. People are either completely against wearing fur for the sake of animal rights, or they are way too scared to wear it, for fear of being publicly shamed. 

The problem is, fur looks good. Wether its fur trims, or fur cuffs, its cool, and its timeless. I personally don't feel as though fur is outdated, I think that it is classic, and it always seems to be reinvented to look interesting and chic. 

One thing after reading that article that I found interesting was that the manufacturing of creating faux fur is a process that is extremely damaging for the environment. So when I sit and think, you can't really win as a consumer. You are either wearing fur that is off of an animals back, or you're wearing fur that has contributed to the death of a polar bear in the antarctic. Sounds dramatic but there is truth in what I'm saying. 

So why not scrap the idea of fur altogether?  

But then where does it end? 

Nylon, Polyester, Wool, and Viscose. Just a few other materials that are extremely damaging for the environment. When you look into it, theres not really anything that can be done. Fashion is an industry that isn't good for the environment, but we all thrive off fashion. It is part of our everyday life. 

In my opinion, we are all part of the problem. So I don't think people should be judged for wearing a real fur coat because, in my opinion, they're no worse than someone wearing a faux fur coat. It all comes down to personal preference. Let people wear what they want to wear. 


THANK YOU 

CLAYTON EVANS


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Friday, 20 October 2017

RED: THE COLOUR OF THE MOMENT



"Red has guts... deep, strong, dramatic."- Valentino 



Theres no getting away from the fact that the colour 'red' is striking and daring, its not something that can be thrown on like a pair of black jeans. Incorporating such a statement colour in your outfit takes preparation, as dramatic as it sounds. 


Trainers - Office 

Below is the colour palette for Fall 2017. As you can see, 'Flame Scarlet' is a pivotal colour in your autumnal wardrobe. Red really is the 'colour of the moment.' This colour palette mixed with ochres,  otters and olives creates the tonal motif that has been recognisable amongst many fashion icons recently. 



Sunglasses - ASOS / Jumper - Topman 



Since the collaboration with Luis Vuitton and Supreme the idea of adding a touch of red with a vibrant accessory has been a prominent trend on the high street. I personally love this trend and think that it is a fun and easy way to add a pop of colour into your outfit. Like many, I feel as though it is so easy to get comfortable in the safety blanket of black clothing, so experimenting and adding a pop of colour here and there, through accessorising, is a step in the right direction.

Jeans - ASOS / Bag - Topman (similar)


THANK YOU 

CLAYTON EVANS
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Monday, 16 October 2017

HOLIDAY: STYLE DIARY
























Back in July, I went on a huge family holiday to the bedazzled city of Benidorm. The place itself wasn't the best,  but being around my huge, over the top, full of life family was all I really needed to have an amazing holiday. There was never a dull moment on the entire trip, constant laughter. Despite this trip not being centred around looking good and wearing 'on trend' outfits, I still thought it would be a good idea to share with you my style diary. 




DAY 1-   Airport Attire 


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Hoody-BooHooMan (similar) / Bag- BooHooMan / Joggers- Adidas / Cap- Primark (similar) / Glasses- ASOS

Dressing for the airport turns into such a stress for me. I need an outfit that is comfortable, practical, warm (because planes are always like Antartica) yet still something more than joggers, a t-shirt and your flip flops. After seeing the combination online of this orange camouflage set, I instantly knew that it would tick all the boxes for me. I paired this look with a cap (my flight was at 4am and I wasn't about to blow dry my hair at that time of day, also as you can tell, this picture was taken in advance, not about photoshoots at 4am in the morning) and some glasses.





DAY 2- All for the GRAM 


Bandana - Local Vintage store (similar)  / Underneath T-shirt- Topman (similar) / T shirt- Thrasher / Shorts - Topman (similar)

To be well and truly honest, the reasoning behind this outfit for the first night, was that I was really feeling the orange aesthetic on my Instagram. I have an obsession with colour at the moment. I feel as though not long ago, everyone was obsessed with the colour orange, although its starting to fizzle out now. I feel as though I have grown out of my minimalistic, monochrome days and I enjoy experimenting with bright colours to appreciate different aspects of fashion a little bit more. 





DAY 3- Band Tees and Pink?


T-shirt- Topman (similar) / Under T-shirt - Topman (similar) / Sunglasses - ASOS / Hat - Topman (similar)



The colour pink isn't one that you would usually associate with a Guns and Roses band tee but I feel as though it works. Maybe the juxtaposition of the stereotypes of the two things makes it somehow more interesting and cool. I paired this look, with a pair of white, distressed shorts and my Adidas tubular dooms in sand and pink. 




DAY 4- Are band Tees a thing anymore? 



Bandana- Local Vintage Store (similar)  / Mesh t-shirt -  Topman (similar) / Distressed t-shirt - ASOS / Shorts- Topman / Checkered shirt- Topman / Trainers - Converse 


I've noticed whilst uploading these images, that I layer ALOT. I can never just wear shorts and a t shirt, there always has to be something a little bit extra. I'm also wearing ANOTHER band Tee. As much as I loved this trend, I think its almost over. Its very much a mainstream trend and I feel as though the reign of the band tee is coming to an end. 




DAY 5- Khaki Lovin' 


Bandana- Local Vintage Store (similar) / Shirt - Topman (similar) / T shirt- Topman / Trainers - Nike / Glasses - ASOS

Khaki is such an autumnal colour, however it is personally one of my favourite colours ever. I wear it all year round with zero shame. It always comes back around anyway. Khaki always looks good with a tan, and looking back at these holiday snaps, in the early bitterness of October is making me slightly depressed. 




DAY 6- Monochromatic Layering 


Undertop- ASOS / T shirt - Night Addict / Shorts - Topman (similar) 

This is one of my favourite outfits whilst on holiday. It was one of those outfits that I had packed, but wasn't really feeling and didn't have any real intentions of wearing it. But the monochrome is so photogenic and I got some great big family pictures. As you can tell though, I still can't just wear a T-shirt and shorts. ALL ABOUT THE LAYERING. 




DAY 6- Bandana ALLday ERRYday 



T-shirt - Rive Island (similar)  / Trainers - Converse / Bandana - Local Vintage store (similar) 

Bandanas are always going to be a thing. For as long as people go on holidays and attend festivals. So I have quite a collection. I try and experiment and wear them in different ways, wether its around my head, neck or wrist. The idea of wrapping bandanas around other areas than just your head, was a huge trend last summer and was the breakout accessory for that season. The shorts in this picture and the one above have not been linked as they are just an old pair of jeans from the back of my wardrobe that I cut into shorts and distressed. Bit of a DIY job.




DAY 7- Final Night in Stag and Hen Wonderland 


T-shirt- Topman / Shorts- Topman (similar) / Trainers - Converse 

I bought this t-shirt in in a XL because it was a muscle fit t-shirt. I HATE muscle fit. Maybe thats because I don't have muscles, or its maybe more to do with that stereotypical steriod junky that is so massively linked to a muscle fit tee. The material of the t-shirt is very lightweight so its ideal for not only holidays but those sweaty clubs on a night out. The glasses in this picture are actually from a small gift shop in Benidorm so I'm afraid I can't link them. I have noticed that a lot of the links in this blog are not the actual product but rather 'similar' products. This is because a lot of the clothes are quite old, I wore them back in July so they are also out of season making it very difficult to even find alternatives. 



Anyway, that is the end of my holiday style diary. I hope that you enjoyed reading it. 

THANK YOU 

CLAYTON EVANS























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Thursday, 9 February 2017

OOTD: PINK TONES

 Jeans- ASOS (similar) / Trainers- ASOS / T-shirt- Topman / Jacket- Topman (similar) / Cap- Topman (similar)





Due to a recent photography project, I was lucky enough to be able to go inside a local photo studio. I photographed two outfits, this one being the first. This outfit is made up of this dust pink/salmon colour that I am completely in love with at the moment. The colour PINK has been such a huge trend on recent autumn/winter runways. I love the colour, as its a slight shift from my usual neutral colour palette, yet its not way out of my comfort zone.


I decided to create an outfit completely based on this pink colour! I purchased the cap quite a while ago now and when in London shopping, I came across this denim, rustic jacket that I knew instantly would match the hat perfectly. I decided to continue the neutral colour palette with a sand coloured top. I could imagine this outfit in my head when buying the jacket (a little technique I do every time when buying something new to see if its worth buying) however I was struggling to imagine any shoes to go with it. So i recently purchased the perfect shoes for this outfit, the adidas originals, Tubular Doom PK trainers. The sand and pink is identical on the shoes to the t shirt and jacket. I paired this look with a distressed pair of jeans (I call these my 'more leg than jean, jeans') to give the outfit that slight rustic, distressed vibe that I love at the moment. 


THANK-YOU
Photography - Shelly Ayscough

CLAYTON EVANS

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Saturday, 21 January 2017

OOTD: GREY TONES




Jacket- Zara (similar) / Hoodie-River Island / Jeans- River Island / Trainers- ASOS


When putting together this outfit, I was baring in mind the recent tonal trend. Most people (including myself) automatically associate the tonal trend with earthly tones such as sand, stone and khaki, however I have found that creating tonal outfits with different colours can create such chic looks. 



In a recent shopping trip to London, I picked up these distressed, river island jeans at a pricey £45, however I bought the less pricey, suede biker jacket from Zara, in the sale, for only £30! Despite the jeans being quite expensive, I feel as though they are worth the money due to the details such as the rose embroidery, the distressed detail and the raw hem.It can be quite difficult to find shoes that look appropriate with the raw hem of the jean. In my opinion, any shoe that comes above the ankle doesn't look quite right. I would personally style these jeans, with ankle trainers (like the ones in the photographs) or loafers. Pairing the biker jacket with the charcoal distressed hoodie adds an effortless vibe that comes across almost Yeezy-like. Wearing grey tones is great for everyday, casual wear, however I personally, wouldn't wear it to a special occasion or for going on a night out, as It can often wash you out, and make you look paler than you are. 


THANK-YOU
PHOTOGRAPHY- Shelly Ayscough
CLAYTON EVANS

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